By Jeff Sherman Staff Writer Published Dec 17, 2015 at 6:48 AM

London Cleaners, 778 N Milwaukee St., in Downtown Milwaukee is one of my favorite local institutions. I’m there nearly every week, and truly cherish my visits and conversations with Demetrios "Jimmy" Beltsos.  

While The London can do it all, there hasn’t been a shoe shine guy in house for years.  Until now!  

Independent of The London but located within, Elite Shoe Shine Parlor is owned and operated by Charles Palmer and is open daily from 11 a.m. to 5 p.m. and Saturdays from 11 a.m. to 3 p.m. Palmer, 62, is a lifelong Milwaukeean and passionate about his craft. 

It’s easy to use the term "old-school" when talking about The London. It is, but it isn’t. Sure, it’s been in Milwaukee since 1908 but its commitment to great service is right out of a modern-day Zappos playbook.  Service is professional and timely.  My kids always get quarters from Jimmy on Saturdays, so free candy and gum balls are helping to cultivate the next generation of customers.  You’re family at The London and add great alterations, green cleaning techniques and now shoe shining and the place is nearly perfect.

One of the owners, Kathy Dionesopulos, passed away in 2014 and this piece memorizes her nicely while also providing many more reasons why so many Milwaukeeans love The London. 

See you at The London.  I'll be getting my shoes shined. Prices begin at $8 for a shine.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.