By Bobby Tanzilo Senior Editor/Writer Published Nov 17, 2020 at 9:02 AM

As reported last week, after a series of delays, a $61 million plan to develop the 1916 Milwaukee Athletic Club building, 758 N. Broadway, into 54 luxury apartments as well as athletic and social club facilities for the Milwaukee Athletic Club is about to resume.

After financing came apart at the start of the pandemic shutdown – which hit the hospitality industry hard – a three-year-old hotel-based plan for the building was replaced with the new plan focusing instead on residential units. That change wiped out about $12 million in cost.

Developers J. Jeffers & Co. and Interstate Development Partners announced last Thursday that they have closed on the financing for the project, which will also utilize federal and State of Wisconsin historic tax credits.

Interstate’s Tony Janowiec walked me through the building, which I wrote about here a few years ago. (That linked article has a number of photographs taken before any work was started, as well as some historical images.)

In the past couple years, a lot of interior demolition work has been started. While the building is under construction, the MAC has temporarily relocated to 735 N. Water St.

Demolition work is expected to resume in about a week, according to Janowiec.

“We’ve got about five weeks of demo,” said Janowiec, “and then we will begin construction likely in January, working from the top (floors) down.”

Janowiec said part of the reason for that plan is that step one will be to fix roof leaks.

CG Schmidt is the general contractor and Kahler Slater the architect on the project.

The completed building will boast a range of amenities, some reserved for members and some available to the public.

Among the latter will be copious event space, including the stunning ballroom, the so-called “Wiken Room,” which features a massive wooden fireplace feature carved in 1948 by Milwaukee artist Dick Wiken, and a pair of spaces covered in murals painted by Robert Bushnell the same year.

The Elephant Lounge is expected to have a speakeasy vibe and regular public opening hours.

A planned restaurant space in the lobby may or may not be open to the public depending on the lease signed by an as-yet unacquired operator.

Amenities like a rooftop bar – that will occupy a newly constructed indoor/outdoor space – with pretty amazing views, a basement swimming pool, basketball courts, child care center, steam rooms, lockers rooms, workout facilities, a private lounge and a large co-working space will be for members only.

The building – as it has in the past – will include a number of private office spaces for rent.

The work is expected to be completed by the autumn of 2021.

There will be 54 residential units ranging from one- to three-bedrooms on floors eight through 12.

Janowiec expects to begin signing leases next summer, though he expects that to be a relatively easy process.

“The club has about 700 members,” he said, “and quite a few have already asked to be added to the list for the apartments. That’s a good place to be.”

Our walkthrough started in the lobby, where Janowiec pointed out that the current windows are much smaller than original ones originally designed by architect Armand Koch. The openings will be reset to the former size, helping to open the lobby to the street.

I glanced up and noticed that under a number of layers of ceilings added over the years, there were some spots where the original George Mann Niedecken-designed ceiling can be seen. Alas, very little of it remains.

Though we tried to find traces of the gorgeous Art Deco snake pit sunken bar in the corner of the lobby and in the basement below, we were unsuccessful.

In the basement, Janowiec pointed out that the former women’s pool, which had been covered up and later rediscovered, will become the facility’s pool. The men’s pool on the eighth floor will be filled in (using a method that will allow it to be uncovered at a later date, if desired) to create a large workout room.

Upstairs, years of carpeting will be removed and terrazzo floors restored.

The original basketball courts – located in a gym worthy of a classic high school – will also be restored. But up on the 12th floor, the former racquetball courts (a later addition) will be replaced with a golf simulator and sports lounge.

An elevator to the 12th floor and roof, currently accessed only by stairs, is also being added.

When it’s complete, the building be prepared to better serve its original purpose – a home to the MAC – but will also bring more residents Downtown and create some venues and event spaces that will benefit the public, too.

Here are some photos taken during my visit:

Original Niedecken lobby ceiling

Lobby window openings will be enlarged

Former women's pool in the basement


Bali Room

Wiken room

Elephant Lounge

Basketball courts

Former men's pool

Former racquetball courts


Bobby Tanzilo Senior Editor/Writer

Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.

He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.

With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.

He's produced three installments of the "OMCD" series of local music compilations for and in 2007 produced a CD of Italian music and poetry.

In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.

He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.