The tradition of Holiday Lites returns to the Miller Valley this year, marking the first time the holiday display will illuminate the official Champagne of Beers Region.
The lights will once again be a drive-thru experience, 6 to 10 p.m., from Dec. 1 to Dec. 25, to continue to promote social distancing.
And beer lovers can rejoice because the seasonal Frederick Miller’s Chocolate Lager is again available this year.
Thirty-two ounce crowlers of the limited holiday beer will be available at shopmillerbrewing.com starting on Dec. 1 and until supplies are exhausted.
“Holiday Lites is a tradition that brings cheer to families throughout Milwaukee and Wisconsin, and we’re thrilled to continue it in 2021,” said Kindra Loferski, manager of guest relations at the Milwaukee brewery, in a statement.
“We encourage everyone to come out, enjoy the show, and celebrate the season in Miller Valley.”
The show, produced in collaboration with Clearwing Productions, runs every five minutes and visitors may park on either side of the street in front of the Plank Road Brewery House, next to the Miller Inn on State Street.
Please remain in your car and avoid parking or stopping in the center two lanes and blocking traffic.
While you're watching, you can tune your car radio to 91.1 FM to enjoy some holiday music.
More information is at millerbrewerytour.com or you can call (414) 931-2337.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.