By Molly Snyder Senior Writer Published Dec 21, 2020 at 6:03 PM

I've been privy to the joy of shower beers for some time now, but it wasn't until this weekend that I tried my first Shower Beer by Vennture Brew Co.

The golden ale is everything you want from a cold one while taking a warm shower: it's crisp, refreshing, slightly sudsy and not in a breakable bottle. It is believed the first shower beer was brewed by Swedish Craft Brewery, Pang Pang, but has since become a term for any time one decides to swig a brew while showering. Drinking wine or cocktails while washing is also acceptable.

"We wanted to brew a delightful beer flavored beer that you could feel good about drinking in the shower. For those days you want to stay clean and treat yourself," says Rob Gustafson, Owner/ Fluid Transfer Engineer of Vennture Brew Co.

Venture opened in July of 2018. To find Shower Beer and less bath-based beers, go here. And soon, because supply is limited.

"Shower Beer is almost out," says Gustafson. "But we may brew this again in the future."

Multiple studies have shown that showers inspire people to think, relax and come up with great ideas. Combined with the potentially mind-expanding properties of alcohol, the rewards just might overfloweth.


Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.

As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.

She also once got a colonic just to report on it, but that's enough on that. 

Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.

Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.

In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!

When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.