Super Bowl Sunday, an unofficial holiday in the United States, is known for hype, excess and oversaturation.
Tom Petty is, by rock star standards, understated.
On the surface, pairing the two doesn't seem to make a lot of sense. But, Petty and his trusty band of 30 years, the Heartbreakers, headline the Super Bowl halftime show that will be seen by close to 100 million viewers in the US and many more across the globe.
"The most significant thing about it is the people watching worldwide," Petty, 57, told the Associated Press. "It's probably the biggest audience you can have, I would imagine."
In the three years following Janet Jackson's infamous "wardrobe malfunction," the people who produce the halftime show have tried to raise the bar with iconic music acts.
Paul McCartney played in 2005. The Rolling Stones rocked the stage in 2006. Last year, Prince played a searing mini-set in a driving rainstorm.
This year, it's Petty's turn.
The Heartbreakers share the program with Kylie Minogue, Paula Abdul (no surprise, since the game is on Fox and she stars in "American Idol"), Soulja Boy and Jordin Sparks.
Whether you like Petty's music or not (brace yourself for "American Girl," "Running Down a Dream" and perhaps "Free Fallin"), he brings an air of stately credibility to a halftime enterprise that began 42 years ago with marching bands and "Up With People" and evolved into star-studded, pyrotechnic extravaganzas designed to promote movies, theme park rides, TV shows and just about anything but football.
With help from Wikipedia and other sources, here is a look at Super Bowl halftime shows through the years with themes (where appropriate) and entertainers. Use the Talkback feature to pick your favorite and least favorite of all-time.
I (1967) -- University of Arizona & University of Michigan Bands
II (1968) -- Grambling State University Band
III (1969) -- America thanks... Florida A&M University
IV (1970) -- Tribute to Mardi Gras, Carol Channing
V (1971) -- Florida A&M University Band
VI (1972) -- Salute to Louis Armstrong, Ella Fitzgerald, Carol Channing, Al Hirt and the USMC Drill Team
VII (1973) -- Happiness is... Michigan Marching Band & Woody Herman
VIII (1974) -- A Musical America, University of Texas Band and Judy Mallett (Miss Texas 1973) on fiddle
IX (1975) -- Tribute to Duke Ellington, Mercer Ellington & Grambling State University Bands
X (1976) -- 200 Years and Just a Baby: A Tribute to America's Bicentennial, Up With People
XI (1977) -- Disney's "It's a Small World," Los Angeles Unified All-City Band & Audience card stunt
XII (1978) -- Tyler Apache Belles Drill Team, Pete Fountain & Al Hirt
XIII (1979) -- Salute to Caribbean, Ken Hamilton, various Caribbean bands
XIV (1980) -- A Salute to the Big Band Era, Up With People
XV (1981) -- Mardi Gras Festival, Southern University band, Helen O'Connell
XVI (1982) -- Salute to the 1960s and Motown, Up With People
XVII (1983) -- KaleidoSUPERscope, Los Angeles Super Drill Team
XVIII (1984) -- Disney's Salute to Superstars of Silver Screen, University of Florida and Florida State University bands
XIX (1985) -- World of Children's Dreams, Tops In Blue
XX (1986) -- Beat of the Future, Up with People
XXI (1987) -- Salute to Hollywood's 100th Anniversary, Southern California-area High School drill teams and dancers
XXII (1988) -- Something Grand, Chubby Checker, The Rockettes, and 88 grand pianos
XXIII (1989) -- Diet Coke Be Bop Bamboozled in 3-D, Elvis Presto, South Florida-area dancers and performers and 3-D effects
XXIV (1990) -- Salute to New Orleans & 40th Anniversary of Peanuts. Pete Fountain, Doug Kershaw, Irma Thomas, Nicholls State University band, Southern University band, USL band
XXV (1991) -- Walt Disney World Small World Tribute to 25 Years of the Super Bowl with New Kids on the Block, Disney characters, Warren Moon, 2,000 local children, Audience card stunt
XXVI (1992) -- Winter Magic, Gloria Estefan with Olympic Figure skaters Brian Boitano and Dorothy Hamill
XXVII (1993) -- Michael Jackson Halftime Show with 3,500 local children.
XXVIII (1994) -- Rockin' Country Sunday with Clint Black, Tanya Tucker, Travis Tritt, The Judds
XXIX (1995) -- Indiana Jones and the Temple of the Forbidden Eye... Indiana Jones & Marion, Patti LaBelle, Tony Bennett, Arturo Sandoval, Miami Sound Machine
XXX (1996) -- Take Me Higher: A Celebration of 30 Years of the Super Bowl with Diana Ross
XXXI (1997) -- Blues Brothers Bash with Dan Aykroyd, John Goodman and James Belushi along with ZZ Top, James Brown
XXXII (1998) -- Salute to Motown's 40th Anniversary with Boyz II Men, Smokey Robinson, Martha Reeves, The Temptations, Queen Latifah
XXXIII (1999) -- Celebration of Soul, Salsa and Swing with Stevie Wonder, Gloria Estefan, Big Bad Voodoo Daddy, Savion Glover
XXXIV (2000) -- Tapestry of Nations with Phil Collins, Christina Aguilera, Enrique Iglesias, Toni Braxton, 80-person choir
XXXV (2001) -- The Kings of Rock and Pop with Ben Stiller, Adam Sandler, Chris Rock (pre-recorded intro skit), Aerosmith, 'N Sync, Britney Spears, Mary J. Blige, Nelly
XXXVI (2002) -- U2 with a tribute to Sept. 11 victims
XXXVII (2003) -- Shania Twain, No Doubt, Sting
XXXVIII (2004) -- Jessica Simpson with University of Houston and Texas Southern bands, Janet Jackson, Justin Timberlake, Nelly, P. Diddy, Kid Rock
XXXIX (2005) -- Paul McCartney
XL (2006) -- The Rolling Stones
XLI (2007) -- Prince, FAMU Marching 100 band
XLII (2008) -- Tom Petty and the Heartbreakers with Kylie Minogue, Paula Abdul, Soulja Boy, Jordin Sparks, Akon
Host of “The Drew Olson Show,” which airs 1-3 p.m. weekdays on The Big 902. Sidekick on “The Mike Heller Show,” airing weekdays on The Big 920 and a statewide network including stations in Madison, Appleton and Wausau. Co-author of Bill Schroeder’s “If These Walls Could Talk: Milwaukee Brewers” on Triumph Books. Co-host of “Big 12 Sports Saturday,” which airs Saturdays during football season on WISN-12. Former senior editor at OnMilwaukee.com. Former reporter at the Milwaukee Journal Sentinel.