By Molly Snyder Senior Writer Published Nov 19, 2018 at 7:25 PM

Getting that long-abhorred tattoo removed of your college boyfriend’s name or the Chinese characters that actually mean "flute wizard" is about to get easier than ever for Milwaukeeans.

On Tuesday, Nov. 27, Vamoose Tattoo Removal will open in, get this, the former Old Salt Tattoo space, 2223 S. Kinnickinnic Ave. (Old Salt, by the way, continues to thrive in its new location, 2665 S. Howell Ave.)

Co-owner Dr. Howard Bennett opened the original Vamoose Tattoo Removal in Chicago in 2013. He later opened two more locations – a second in Chicago and one in Gurnee Mills. This will be Milwaukee’s first tattoo removal service of its kind. Historically, ink removal has been a side-service offered discreetly by plastic surgeons or dermatologists. 

Bennett worked as an anesthesiologist for 27 years, but after getting married and having children wanted a profession with family-friendlier hours.

To remove tattoos, licensed physicians use high-tech lasers. Recently, Vamoose upgraded from nanosecond lasers to picosecond lasers, the fastest lasers currently available.

"The faster the lasers are, the faster the tattoo can be removed," says Bennett. "Ours are ridiculously fast."

There are many variables that factor into how much time and money it takes to remove a tattoo. Where the tattoo is located, what colors are in it and whether or not there is any scarring on the skin dictate the removal process.

Black ink, according to Bennett, is the easiest to remove, whereas yellow is the most challenging. And tattoos located on parts of the body with the most blood flow like the shoulder and face will take less time than areas with less blood flow such as the foot.

People interested in removal should make an appointment for a free consultation to have the specifics for their particular tattoo evaluated and to receive a quote. As an introductory offer, Vamoose will offer the second treatment for free to anyone who commits to the procedure.

Bennett offers a guesstimate for a "credit-card sized tattoo." It takes approximately four to eight sessions to remove a tattoo of that size. Each laser session lasts about five minutes, costs $150 and must be spaced out six weeks apart.

So how does it work? According to Bennett, there are actually three lasers that focus on different colors which pass through the skin and shatters the pigment into microscopic particles that are then removed by the body’s immune system.

Prior to the treatment, Bennett offers a topical anesthesia to numb the area. Whether or not it is painful to have a tattoo removed depends on its size and location as well as an individual’s pain threshold.

"Everyone who has gotten a tattoo has already experienced some discomfort, and most people say getting it removed hurts about the same, maybe a little less," says Bennett.

People who know they are going to get a "cover up" tattoo over the old one sometimes opt for just a few treatments to lighten the tattoo before it’s camouflaged by the new one.

The most commonly removed tattoos, according to Bennett, are the names of an ex, "wedding rings," hate symbols, gang symbols, outdated imagery like tribal designs and lower-back tats. "People sometimes get tattoos removed for jobs or the military," says Bennett. "We don't ask. We’re completely non-judgmental."

Although Bennett does not have any tattoos himself – or at least he doesn't have any yet, he says – he respects the tattoo community and enjoys working within it. He regularly attends tattoo conventions and hosts annual fine art shows by tattoo artists.

Bennett believes that tattoo removal is a part of the tattoo community, not the antithesis.

"We’ve discovered an entirely new market," says Bennett. "And everyone is welcome."

To schedule a free consultation, go here.

Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.

As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.

She also once got a colonic just to report on it, but that's enough on that. 

Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.

Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.

In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!

When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.