In Bars & Clubs

Milwaukee Brewing Co. President and CEO Jim McCabe stands on the two-acre roof of what will be the brewery's new Downtown home.

Urban spelunking: MKE Brewing Co.'s new home at Pabst

For years, if you wanted to be left alone to wander, there was no better place than the ghost town that was the former Pabst Brewery site. No more. These days, the neighborhood is abuzz with constant activity.

And more is on the way, including the new Pabst microbrewery, the impending opening of Eleven25 at Pabst student housing and the now-underway conversion of the old malt house at 1009 W. Juneau Ave. into residential units.

One of the most exciting projects about to get underway, however, is the conversion of part of the nearly 170,000-square foot Pabst shipping facility into the new home of MKE Brewing Co.

While the brewer will maintain its current 613 S. 2nd St. facility as a pilot/test brewery, the hulking, and rather foreboding, windowless former Pabst distribution center, 1131 N. 8th St., will become a magnet, rather than a repellent, for the burgeoning neighborhood.

MKE Brewing Co. will lease 58,000 square feet of space in the building, which is now owned by SSL Milwaukee LLC. The building had previously been owned by Zilber Property Group.

Initially, MKE Brewing will use the space for warehousing and cold storage, but brewing operations, a tasting room and more is expected to be added by next year.

Other parts of the building are expected to be utilized as office space and, in the lower level, a self-storage business.

"This thing is huge," says MKE Brewing Co. President and CEO Jim McCabe, as we stand in the lower level of the building, erected at a cost of $7 million in 1976 when Pabst was the third largest brewer in the country. Each of the two floors (plus the roof) has about two acres of nearly open space.

"There was a bunch of offices on one side for shipping and receiving, and then a whole pile of route trucks in here, too. It's amazing the scale of this place."

Conveyor belts used to run over 9th Street carrying packaged beer from Building 29 – currently being renovated into student housing – to this distribution center.

"Cased beer would come over on conveyors and upstairs it would get palletized upstairs and then sent right out on trucks," says McCabe. "There's a bunch of loading docks. This basement was for all the local route trucks, so there's all these big trench drains you could see in here."

You can still see the openings where the conveyors entered the building, and you can see traces of where they ran along the wall on the main floor.

"They used to bring all the side loader bay trucks in here from the local distributor, actually, which you can't do anymore," McCabe adds. "This would, at night, be filled with all these bay trucks, and there's a huge elevator that was ripped out in that corner that they'd bring the beer down and send it out to the city."

The building was such a hive of activity that 9th Street would be closed nightly to non-brewery traffic as the trucks moved in empty and drove off full.

Both floors had mezzanines that have been removed and there were two elevators, including a giant freight lift, that are also gone.

In the early part of the 20th century (see map below), Pabst owned pretty much the entire block and used it for beer case storage and the like.

In the late 19th century (see map at right), a half-dozen homes lined this section of 9th Street and William Gerlach's malt house operated behind them, along 8th Street, supplying a key ingredient for beer production.

"It's just amazing it's a two story structure of this magnitude sitting in Downtown Milwaukee," says McCabe, "because we've been looking for a good building forever. The developer's plan was to tear this thing down. They couldn't figure out what to do with it."

Well McCabe's got a plan. Downstairs, self-storage. But upstairs?

Right now there are repairs to the roof drains to stop water getting in, but then, work will begin in earnest on converting the space (see photo below) into MKE Brewing Co.'s brewery, packaging, warehouse and distribution facilities.

There will also be some space that will sit fallow initially.

"We'll have room to grow," says McCabe, "we're not getting stuck again. This is the last brewery I'm building. There's about 25,000 square feet that's for the future. We'll probably just rent it for storage for now."

But most exciting for you and me?

"These five garage doors on this 9th Street side are going to be the access and patio entrance to the tasting room. We're standing where we'll be having a beer in a year. The brewery is right behind the tasting room. You'll be able see the brew house."

Dan Beyer Architects has been hired to design the spaces.

There will be a patio out on 9th Street, offering views of the gorgeous cream city brick Building 29 across the street, of Best Place and the old Jefferson School, as well as the iconic Pabst sign that lords over Juneau Avenue.

But, the patio with the best view will be another story up. On the two-acre roof, that affords views not only of the Pabst neighborhood, but also a fine panorama of the city, including the Downtown skyline. It's also a great place to get a close-up look at the progress on construction of the new Bucks arena complex across the street.

"We've got different layouts for the tasting room," says McCabe. "The tasting room, I think, is 4,500 to 5,000 square feet. We'll have that sorted out soon."

Work on the basics – including utilities, which had been disconnected – is set to begin imminently, according to McCabe.

"Our plan is to have all of this nailed down and ready to go by Thanksgiving to be able to start tearing into this," he says. "We're making equipment decisions that we've been working on for a while, but we're making some of those commitments in the next month so that the equipment's ready to go by the time we get the space ready.

"I think a year is fairly realistic. We haven't gotten the construction schedule nailed down, but in terms of what it takes for some of the longer lead-time equipment, that's about the best we could hope for."

With Best Place, Jackson's Blue Ribbon Pub and the Pabst microbrewery, The Brewery complex is primed to become a major nightlife destination rooted in Milwaukee's brewing tradition. McCabe's MKE Brewing Co. will be a key part of that re-foaming of the neighborhood.


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