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DOT's clever dynamic message boards drive home safe habits

You know those clever messages you read on the freeways, telling you to put your phone down or to buckle up? They start in a conference room at the Wisconsin Department of Transportation inside the Intermodal Station. They come from a brainstorming session every few months, bringing together the DOT's creative and communication team, along with law enforcement and traffic engineering staff.

Jun 25, 2019
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